Takata hires services of public relations firm Sard Verbinnen

Article by Andrew Christian, on December 19, 2014

Takata Corp. has tapped the services of public relations firm Sard Verbinnen & Co. to handle its communications while the issue of suspected faulty airbag inflators remains very hot. With the hiring of Sard Verbinnen by Takata brings out the question whether its chief executive, Shigehisa Takada will publicly speak on the issue, Scott Upham, president of Valient Market Research, told Reuters.

While Takada apologized to shareholders at the company’s annual meeting in June, he has not been seen in public. Sard Verbinnen is a financial communications firm famous for working on some of the biggest mergers and acquisitions in the United States, like the recently announced $8.7-billion leveraged buyout of PetSmart Inc.

Sard Verbinnen also counts former Goldman Sachs Group Inc. banker Fabrice Tourre, who was accused of defrauding mortgage investors, as one of its clients.

Takata is currently facing a heavy fallout from the airbag crisis, which has already prompted around a dozen carmakers to recall more than 20 million vehicles fitted with the possibly defective safety device.

The inflators have been linked to at least five deaths, four of which were in the United States and involve Honda vehicles. Honda is Takata’s largest customer and has recalled 13.4 million cars mostly in the US.

Topics: takata, airbag, recall

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016