Takata hires services of public relations firm Sard Verbinnen

Article by Christian Andrei, on December 19, 2014

Takata Corp. has tapped the services of public relations firm Sard Verbinnen & Co. to handle its communications while the issue of suspected faulty airbag inflators remains very hot. With the hiring of Sard Verbinnen by Takata brings out the question whether its chief executive, Shigehisa Takada will publicly speak on the issue, Scott Upham, president of Valient Market Research, told Reuters.

While Takada apologized to shareholders at the company’s annual meeting in June, he has not been seen in public. Sard Verbinnen is a financial communications firm famous for working on some of the biggest mergers and acquisitions in the United States, like the recently announced $8.7-billion leveraged buyout of PetSmart Inc.

Sard Verbinnen also counts former Goldman Sachs Group Inc. banker Fabrice Tourre, who was accused of defrauding mortgage investors, as one of its clients.

Takata is currently facing a heavy fallout from the airbag crisis, which has already prompted around a dozen carmakers to recall more than 20 million vehicles fitted with the possibly defective safety device.

The inflators have been linked to at least five deaths, four of which were in the United States and involve Honda vehicles. Honda is Takata’s largest customer and has recalled 13.4 million cars mostly in the US.

Topics: takata, airbag, recall

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries