Tata Motors denies reports about a possible plant in Romania

Article by Christian A., on February 1, 2013

Tata Motors denies that it is considering a plan to construct an auto assembly plant in Romania. According to the dailybusiness.ro Web site, the company is planning to invest 1 billion euros to open a production plant to build cars, buses, trucks and commercial vehicles. When asked by Automotive News Europe, a Tata Motors spokesman said there’s no plan like that being considered.

Tata was able to get a foothold in 2008 in Europe when it acquired Jaguar and Land Rover from Ford Motor Co. for $2.3 billion. The core Tata brand’s presence in the region is small.

It sells only a few thousand units each year. Tata presently sells the Vista hatchback and the Aria crossover in Italy and Spain. Since the Nano was launched in India in 2009, Tata had thought about offering the minicar in Europe.

However, it didn’t do well due to problems like incidences of electrical fires and lower-than-expected sales.

Tata Motors' regional head for Europe Naveen Mishra told Automotive News Europe in 2011 that the company would decide as early as 2013 if it will expand its product portfolio and market presence in Europe.

Relatively inexpensive cars are selling more in Europe just as majority of mass-market automakers are experiencing a decline in deliveries. Last year, Hyundai sales grew by 9.4% to 432,240.

Meanwhile, Kia’s deliveries increased by 14.6% to 337,466 units. In 2012, Renault’s budget brand Dacia reported sales of 239,546 units, standing for a 5% decrease but still lower than the total industry volume, which fell by 7.8% to 12.5 million, according to European automakers association ACEA.

Topics: tata motors, romania

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries