Tata planning to widen premium Jaguar cars offering and step up its network in China

Article by Christian A., on August 26, 2010

Tata Motors has big plans for China, the third-largest market for its Land Rover vehicles. Tata aims to widen its premium Jaguar cars offering and to boost its network in China.

Tata divulged that its plans include launching a station wagon, an entry level Jaguar and a new roadster. A new Range Rover sport utility vehicle is also being developed, while hybrid vehicles will be introduced progressively.

In the company's annual report, Chairman Ratan Tata said that there is a "resurgence in demand" for its current range of vehicles.

He also said that he believes that the challenge facing the company is to be able to "deliver enough vehicles to meet market demand." It was in 2008 that Tata Motors bought the UK-based Jaguar and Land Rover brands from Ford Motor Co. for $2.3 billion.

Tata Motors, the largest truck maker in India, also produces the Nano, the world's cheapest car. In the June quarter, sales of Jaguar Land Rover vehicles went up by almost 60% to 57,153 units.

Last May, Tata had forecast a boost in sales in China to about 20,000 Land Rovers and 5,000 Jaguars in 2010/11. It also revealed that it will soon begin assembling cars in the country. [via autonews - sub. required]

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