Tata updates the Nano for the 2012 model year

Article by Christian A., on November 22, 2011

Tata Motors has introduced an updated Nano model as it seeks to enhance the sales of its product that has been falling below estimates. Since the Nano (the world's cheapest car) was launched in April 2009, about 130,000 units have been sold. This four-seater car is priced at 140,000 rupees ($2,730). To launch the Nano, Tata did a ton of publicity in India. The factors cited in the poor sales include rising input costs that have prompted the company to raise the price.

Tata also had to transfer production to an alternative site due to a land dispute at model's original factory. Last November, Tata gave Nano owners the option to put in safety protection in their vehicles after local media said that seven cars had caught fire.

The company said that this doesn’t qualify as a recall since the fires were specific to the units. In a statement, Tata said that the new Nano offers an improved fuel efficiency, a more robust engine and fresh interiors.

Tata Motors earns the biggest share of consolidated revenues in India. From 2009 to 2010, the automobile company made as much as $20 billion USD or equivalent to Rs.92,519 Crores.

At the moment, there are about 5.9 million Tata vehicles in India. Aside from this, they have trucks and buses being sold in different countries such as in South America, South East Asia, South Asia, Middle East, Africa and Europe.

Tata Motors’ associate companies and subsidiaries have allowed them to operate in Spain, Thailand, South Korea and the UK. Counted among them is Jaguar Land Rover consisting of two popular British brands. Meanwhile, Fiat India also has an industrial joint partnership with the top automobile-manufacturing company.

It only goes to show why Tata Motors is among the top three passenger vehicles in India. In fact, the brand is also famous when it comes to commercial vehicles and is considered as the country’s market leader in this category.

Aside from being considered as among the world’s second largest bus manufacturing companies, Tata Motors has also made it to the fourth place among the largest truck manufacturers around the world.

Topics: tata, tata nano

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries