Team Detroit, Ford’s advertising agency, gets a new CEO

Article by Christian Andrei, on July 6, 2011

Satish Korde has been named as the new CEO of Team Detroit, the advertising agency of Ford Motor Co., effective immediately. Korde had served as the global client director for WPP Group, Team Detroit's parent company.

Korde has replaced George Rogers, 50, who has gotten a promotion to be WPP Group’s global business development director effective July 15. Rogers was the head of Team Detroit in the last six years. In his new job, he will be reporting directly to Martin Sorrell, WPP's CEO.

Team Detroit, which is based in suburban Detroit, consists of six WPP-owned agencies that have Ford as their major client. In particular, Team Detroit is a conglomeration of its former agencies including JWT, Young & Rubicam, Wunderman, Ogilvy & Mather, MEC and Mindshare. Rogers had led the merging of these agencies in 2006.

Back then, Rogers served as the CEO of JWT Detroit. Team Detroit made it to the annual Agency A-List of Advertising Age (an affiliate of Automotive News) five years after.

At the end of 2010, Team Detroit had almost 1,250 employees. Most of them work at the Dearborn, Mich., headquarters while the rest are spread across the 23 U.S. services offices for Ford.

The number of its employees went up by around 8% in 2010, and revenue rose by 11% from 2009. Rogers said that these were the result of lifts to new accounts and additional work from current clients Ford, Scotts, Johnson Controls Inc. and Warrior Sports.

The agency didn’t have any account losses in 2010. Rogers attributes a lot of Team Detroit's success to its intimate relationship with its largest client Ford while still being able to serve others well.

Topics: ford, advertising

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