Tesla CEO acknowledges challenges in reaching 2020 sales goal

Article by Anita Panait, on January 14, 2014

Elon Musk, chief executive of highly successful Tesla Motors Inc., is aiming to increase the carmaker’s United States volume of 20,000 units in 2013 to around 250,000 units by 2020 (500,000 globally). That goal, however, is faced with obstacles – something that Musk has candidly admitted in an exclusive interview with Automotive News.

"We have a lot of work to do," Musk said.  To be able to achieve the target volumes, Tesla has to transform itself from an automotive boutique to a volume carmaker. Likewise, Tesla has to convince mainstream consumer to put their trust on electric-car technology. It also has to finance a vehicle platform that could underpin several variants as well as expand its sales and service capacity considerably.

The carmaker also needs to scale up its production output by a factor of 20. "That's a lot different than what he (Musk) is doing in niche volumes right now," a veteran executive for Detroit 3 and Japanese carmakers told Automotive News.

Top executives told Automotive News that they are concerned that Tesla’s ambitions may exceed its abilities. "To go from 2,000 to 20,000 units is already pretty impressive," an executive at a German brand told Automotive News. "Now the question is how strong do you need to be to continue telling that story, to move from 20,000 to 200,000?"

Topics: tesla, ceo, sales

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries