Tesla CEO acknowledges challenges in reaching 2020 sales goal

Article by Anita Panait, on January 14, 2014

Elon Musk, chief executive of highly successful Tesla Motors Inc., is aiming to increase the carmaker’s United States volume of 20,000 units in 2013 to around 250,000 units by 2020 (500,000 globally). That goal, however, is faced with obstacles – something that Musk has candidly admitted in an exclusive interview with Automotive News.

"We have a lot of work to do," Musk said.  To be able to achieve the target volumes, Tesla has to transform itself from an automotive boutique to a volume carmaker. Likewise, Tesla has to convince mainstream consumer to put their trust on electric-car technology. It also has to finance a vehicle platform that could underpin several variants as well as expand its sales and service capacity considerably.

The carmaker also needs to scale up its production output by a factor of 20. "That's a lot different than what he (Musk) is doing in niche volumes right now," a veteran executive for Detroit 3 and Japanese carmakers told Automotive News.

Top executives told Automotive News that they are concerned that Tesla’s ambitions may exceed its abilities. "To go from 2,000 to 20,000 units is already pretty impressive," an executive at a German brand told Automotive News. "Now the question is how strong do you need to be to continue telling that story, to move from 20,000 to 200,000?"

Topics: tesla, ceo, sales

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries