Tesla CEO now prefers to let results tell the story

Article by Anita Panait, on February 5, 2014

Tesla Motors Inc.’s co-founder and chief executive Elon Musk is known for his swagger – speaking his mind when he feels he needs to. In 2012, Musk proposed colonizing Mars and developing a fifth form of human transportation. He recently challenged the auto industry's retail model. But now, Musk is trying to show restraint and let the Tesla’s actions do the talking, telling Bloomberg in an interview that it is time to under-promise and over-deliver.

An instance is that Musk declined to say if China would become Tesla's biggest market next year.  Tesla is likely to have sold 20-percent more Model S units in the fourth quarter than Musk had forecasted. While Musk still expects that Tesla would require more capacity than the 500,000 cars its site can build annually, he declines to forecast when the carmaker would need a second one.

"I'd like to get into the habit of exceeding expectations," Musk told Bloomberg in a recent interview. He also envisions production a half million electric vehicles annually at Tesla's Fremont site in California without disclosing when that will happen. "We're at a measly 30,000 unit a year run rate." His swagger could be one of the reasons why the Model S has been so popular and why Tesla shares have quadrupled in 2013.

His challenge is now how to live up to investors’ and well as consumers’ expectations, thereby keeping the carmaker’s growth steadily increasing. "It's a natural and wise decision to begin to temper his statements," remarked Ed Kim, an analyst at consultant AutoPacific Inc. "You can't over-deliver on outlandish promises forever."

Topics: tesla, ceo

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The recently concluded 2016 Los Angeles Auto Show has just showcased the new generation Mazda CX-5. And with it comes a rendered version for an MPS variant. Let us see...
by - December 6, 2016
Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries