Tesla Motors is targeting to sell around 10,000 cars annually in Germany by 2015 as it adds to its networks of charging stations in the country, Tesla chief executive Elon Musk told Welt am Sonntag said in an interview. He said he has confidence in the German consumer. He disclosed that Tesla’s fast charging stations should cover around half of Germany by the end of March 2014 and the entire European country by the end of 2014.
He added that he expects around 25 Tesla dealerships in Germany by the end of 2014. Tesla started selling its Model S electric vehicle in Europe in August 2013, and was able to surpass the Volkswagen Golf as the bestselling car in Norway in September.
However, sales of 10,000 vehicles only represent a small fraction of the German car market that is expected to post deliveries of 2.9 million and 3.0 million cars this year, according to industry association VDA.
The figure is expected to linger at around 3 million vehicles in the coming years. Tesla sells the Model S with a starting price of EUR71,400 ($98,500) in Germany, according to the group's Web site.
Tesla is currently developing a third-generation electric car due in 2017 that will have a price tag of between $30,000 and $35,000.