Tesla filed three trademark applications for ‘Model E’ nameplate

Article by Christian Andrei, on August 23, 2013

As we may know already, Tesla will build a compact sedan and the American manufacturer is already looking for possible nameplates for it. One of them is “Model E”, as the company already filed three trademark applications for this name in automobiles and structural parts therefore, automobile maintenance and repair services, as well as apparel. Still, each application will be assigned to a patent office attorney for examination in about three months.

But, there is a small problem… Ford might not like this! Back in 2000, Ford Motor Co. filed a lawsuit against the Model E Corporation due to the fact that Model E is too similar to its iconic Model T. A judge dismissed the case because Ford failed to allege a proper basis for suing Model E in Michigan.

Moreover, Ford also abandoned or cancelled trademark applications for Model E in 2001 and 2002. Despite this, Ford spokesman Jay Cooney said the company likely won't challenge Tesla's application. Later that day, he said that Ford will review the registration the company would have no further comment.

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