Tesla attempts to convince prospective Model 3 buyers to switch to Model S instead

Article by Andrew Christian, on July 6, 2016

In the recent months following Tesla’s announcement of its newest EV, the Model 3, the automaker has received hundreds of thousands of reservations. For only $1,000, customers are able to secure for themselves one unit of Tesla’s most affordable car. The Model 3 can cruise 215 miles in a single charge and can sprint from 0 to 60 mph in less than 6 seconds. It has by far achieved high ratings in every safety category and it is also equipped with an autopilot option. The Model 3 is due for production and will be delivered to its owners by 2017.

What makes the Model 3 the best choice for those who are looking for a more environment friendly alternative is that it doesn’t cost as much as the other Tesla EV models. The Model 3 is the most affordable choice among Tesla’s hoard of EVs at only $35,000 compared to the other models which cost almost twice its base price. Apparently, the Model 3 is just the way to go for those who want the best but at a reasonable price.

But it seems like Tesla’s decided on making a new offer just before the Model 3 hits production (and distribution). It’s quite confusing for some of us but there are reports that Tesla is currently convincing Model 3 reservation holders to change their minds and consider the Model S base model instead. Wait, what?

The American automaker is trying to convince their Model 3 customers to make a switch from their current $35,000 reserved model to the Model S base model which costs almost more than twice the Model 3. We’re not exactly sure why Tesla is doing this but it would also help in anyone’s decision to know the perks of getting the Model S 60, don’t you think?

The Model S 60 is sold for $67,200 while the 60D version comes for an additional $5,000. Whoa. That’s more than double the base price for the Model 3. The 60 takes all its power into the rear wheels while the 60D comes with an all-wheel drive. The former has a driving range of 210 miles while the latter comes with an additional 8 miles. For an additional price of $8,500, power on the 60 can be upgraded by 15 kWh, increasing the driving range to 249 miles; while range on the 60D can also be increased to 259 miles.

The Model S 60 and 60D actually cost so much more compared to the Model 3 but there may be some who are willing to take the risk of investing in a better Model S. Tesla has been busy with persuading people to jump ship; there have been emails sent to prospective Model 3 owners inviting them to visit the Tesla University Town Center showroom in La Jolla, California. The email actually acknowledges the fact that prospective Model 3 owners are excited to get their hands on Tesla’s newest EV but further convinces them that it would be a good idea to attend the said showcase as there would be a team who will help these customers explore beyond the Model 3. The emails have been sent to reservation holders in the U.S. and in Canada, and calls are also being made.

It looks like Tesla is getting very aggressive on enticing reservation holders of the Model 3 to switch to the Model S 60. We’re not sure why they’re doing this but let’s just hope it’s because they see potential in the base model S rather than the price. Well, we’ll have to tune in to capture more details as soon as the Model 3 hits distribution and then we could compare the two cars. For the moment, let’s just sit back and relax.

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