Tesla Model E could have come after S and X but Ford stopped it

Article by Christian Andrei, on June 10, 2014

After the Tesla Model S and Model S, there could have been a future Model E. It would have been Tesla Model S-E-X, but Ford killed the only vowel in the series. Why? Because Ford has already trademarked Model E. Tesla chief executive Elon Musk revealed to CNNMoney that he had wanted to name the planned third model -- a compact, battery-powered sedan -- the Model E.

But Ford managed to know of Musk’s plans and called him, saying that it might file a lawsuit for using the trademark. "And we're like, Ford's killing SEX ... that's terrible. So, OK, fine, we won't use the Model E," Elon said.

While Ford never built a unit using the Model E name, but it filed lawsuits to keep it away from other carmakers, saying that Model E sounds too much like Model T.

A Ford spokesman told CNNMoney that the Ford and Tesla had an agreement in 2010 wherein the EV maker agreed not to register or use Model E. He said that when Tesla later sought to register the Model E trademark, Ford insisted that it abide by the parties' earlier deal.

Topics: tesla, electric car

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016