Tesla Model S priced at $57,400

Article by Christian Andrei, on August 29, 2010

Tesla plans to unveil its Model S sedan prototype on March 26 at its design studio inside the SpaceX rocket facility in Hawthorne, Calif. When launched in 2011, the Tesla Model S could be the first mass-produced highway-capable electric vehicle in work, with an expected starting price of $57,400. Once a federal tax credit of $7,500 is implemented, the Model S will have an effective price of $49,900.

It is expected that Model S will have lifetime ownership costs almost comparable to those of less expensive cars due to a number of variables like tax incentives and relatively inexpensive maintenance and refueling. More details of the Model S will be disclosed at the launch party in Southern California. Tesla expects the Model S to become the vehicle of choice for customers who are concerned for the environment across North America and Europe.

The EV maker will initially sell the Model S in North America and Europe, and soon enough it will be available in Asia. Tesla recently disclosed plans to open a Midwest regional sales and service center in Chicago, which would be the first of seven retail facilities that it intends to launch this year.

This new store will open this spring at 1053 W. Grand Ave. in the River West neighborhood – an appropriate location for potential buyers to try and experience the new Tesla Roadster, which is expected to provide a best-in-class performance under certain driving conditions like highways and urban streets.

Up next for Tesla is London, where it plans to set a new store in the Knightsbridge neighborhood. The company is currently in the process of selecting the final site for its stores in Manhattan, Miami and Seattle. Moreover, it is currently scouting sites in Washington, D.C. and Munich, Germany.

These new stores will promote and expose the Tesla Roadster to more people while serving as a lean and efficient retail footprint. These centers will be smaller than gasoline car service centers – mainly because the Roadster, when compared to a conventional vehicle, has fewer moving and breakable parts.

Moreover, the Roadster requires less service and maintenance than conventional cars so there’s no need for oil changes or exhaust system tune-ups. This means that Tesla doesn’t need a large for repair bays and spare parts storage.

Instead, the EV maker asks owners to bring in their Roadster every 12,000 miles or once a year for a diagnostic check as well as a software upgrade. Just this month, Tesla commenced sales in Canada and is set to start deliveries in the fourth quarter.

Tesla is confident that Canada will become a premier showcase for the Roadster since majority of electricity in the country are sourced from renewable resources like wind, run-of-river small hydro, geothermal, solar energy and biomass.

Interestingly, an EV recharged from the Canadian grid would help cut greenhouse gas emissions by around 85 percent compared to a similar conventional vehicle. On the other hand, the emission reduction rate in hydro-dominant areas like British Columbia, Quebec and Manitoba would be 98 percent.

Canada-bound Roadsters will be required to meet all national and provincial safety regulations for mass-produced highway-capable vehicles. Moreover, they should be able to perform in the snow. Tesla will announce the price of the Roadster in Canada closer to the start of deliveries. At that time, the price of the Roadster will reflect prevailing exchange rates. Tesla sells the Roadster at a starting price of $109,000 in the United States.

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