Tesla Motors Inc. is planning to offer a service that will quickly swap a car's empty battery with a charged pack for added convenience. Tesla will hold press conference on June 20, 2013 at its design studio in Hawthorne, California to show "a way for the Tesla Model S to be recharged faster than you could fill a gas tank."
Chief executive Elon Musk tweeted that the event would feature a "live pack swap" demonstration at 8 p.m. Tesla’s plan to offer a battery-swapping capability for the Model S could be better than a similar scheme by Better Place Inc., a collapsed provider of electric car services Alan Baum, an automotive analyst at Baum & Associates, remarked that one problem with Better Place model for battery swapping was that “it wasn't cheap."
However, Tesla’s target market is those consumers with higher incomes, as the Model S is not so affordable at a starting price of $69,000. Baum said Tesla’s customers are "likely more willing to pay for a service like this that adds convenience." Tesla did not disclose more details on the battery swapping service.
The plan is in addition to Tesla’s current project of expanding its network of fast-charging stations exclusive for its luxury electric cars. The carmaker announced in May 2013 that it will triple the number of its solar-powered supercharger stations by the end of June 2013 to allow customers to drive cross-country.