Tesla offers $1,000 referral discounts for Model S purchases

Article by Christian Andrei, on August 3, 2015

Tesla Motors Inc. will offer a $1,000 discount for both the referrer and buyer of the Model S sedan. This discount program, which will take effect through the end of October, will test how reliable viral marketing is in selling its electric cars.

This discount program will start as the automaker is preparing an assembly line for its new Model X crossover, also suggesting a wish to sustain the sales momentum for the Model S.

The automaker has established a delivery target of 55,000 units combined of the Model S and Model X in 2015. Tesla CEO Elon Musk characterized described the referral program as a test of an approach that could eventually eliminate the cost of setting up retail stores throughout the country. He shared that presently, Tesla spends around $2,000 to sell a car at one of its showrooms.

By using word of mouth, the cost could be lowered. Musk clarified that it is a “short-term experiment” but the company is attempting to come to a “long-term strategic decision.”

In this program, customers can get a new Model S online by clicking a link from a current Tesla owner. The buyer qualifies for a $1,000 discount while the Tesla owner who gave the link will receive a $1,000 credit toward service, Tesla accessories, or the purchase of another car in the future.

The automaker said that prizes will be given to the owners who have the links that are used the most. Among the prizes are a visit of the company’s new battery “gigafactory” in Nevada and the chance to purchase a limited-edition “Founder Series” of the Model X at a $25,000 discount.

The automaker is planning to start delivery of the Model X in the fall. Musk said that this referral program may be helpful in assisting the company with word of mouth in states where it hasn’t been able to open showrooms because of a requirement for franchised dealers.

He said that Tesla agents can’t sell in certain states but there’s no rule against salespeople referring this friends. He added that this is a “guerrilla tactic” in response to car dealerships in these states.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
As BMW continues to pursue its plans for the coming years, President-elect Donald Trump gave out a warning to car manufacturers to prevent them from exporting their cars to the...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries