Tesla is currently working on its third model line, which is expected to compete with the BMW 3-series. Franz von Holzhausen, Tesla’s chief designer, said that the first of the new models, may have its launch as early as 2015. Tesla has begun deliveries of the new Model S saloon. It’s likely that the Model S-based Model X SUV will enter production in late 2013.
Von Holzhausen said that the third model will continue to bring down the price point as quickly as possible. He said that the new entry-level car has a target price of $30,000. Von Holzhausen said that the new model’s styling is more distinctive than the relatively conventional Model S. He said that the company will become more experimental as the brand is developed.
He said that the cars need “some personality.” The Tesla platform, which places the batteries in a 10cm-high stack under the cabin floor, provides a lot of flexibility, says Autocar. Von Holzhausen said that there are many ways to use the platform. He said that there’s a time and place for the company to build something around a pick-up. He added that torque of an electric motor will be perfectly suited for this market.