Tesla’s Simon Sproule is new marketing chief at Aston Martin

Article by Christian Andrei, on October 9, 2014

Aston Martin has tapped Simon Sproule as its chief marketing officer, effective November 1. Sproule is currently the vice president of communications at Tesla Motors. His hiring at Aston Martin means a reunion with the carmaker’s new chief executive Andy Palmer. Both men worked at Nissan until Sproule was tapped by Tesla early this year.

Sproule had been chief spokesman for Nissan CEO Carlos Ghosn while Palmer was the Japanese carmaker’s chief planning officer. Palmer left Nissan last month to join Aston Martin. As Aston Martin’s new CMO, Sproule will be tasked to head the UK sports car maker’s global marketing and communication activities, reporting directly to Palmer.

He will be based at the Aston Martin’s Gaydon, England headquarters. The exit of Sproule from Tesla comes at a time when the US carmaker’s is getting ready to roll out its all-electric Model X crossover, the latest addition to its lineup that boasts of the hot-selling Model S.

His presence at Tesla greatly boosted the carmaker’s maturity, as he brought stability into its communications department. Prior to his hiring at Tesla, a good number of Tesla’s major announcements were done personally by CEO Elon Musk through Twitter or the carmaker’s official blog.

Aston Martin’s former chief commercial officer, Michael van der Sande, was also tapped fromTesla, where he served as senior vice president for sales, marketing and service. He is now chief of marketing for Renault.

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