“The Dog Strikes Back” - Vw’s Super Bowl XLV ad with the 2012 Beetle

Article by Christian Andrei, on February 2, 2012

At the center of Volkswagen’s eagerly awaited Super Bowl commercial is a dog named Bolt and its quest to run faster than a 2012 VW Beetle. This ad is titled "The Dog Strikes Back.” To get into shape, Bolt trains for months in running, going up stairs, and swimming. And he does this to the tune of James Brown’s "Get Up Offa That Thing" by James Brown.

The seasons change and when Bolt hears the car as it approaches, he runs out the doggy door to chase it.

This spot is reminiscent of last year’s highly memorable ad that used a Star Wars reference. The camera then shows a bar filled with characters who were watching the new commercial. A man says that the dog is even funnier than the Vader kid from last year’s commercial. However, a man nearby doesn’t like this comment so much.

“This is a perfect opportunity for Volkswagen to celebrate with the fans that have made 2011 such a record-setting year for the company,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. “This year’s commercial will build on Volkswagen’s ability to tell human stories simply while continuing to build on the brand’s momentum in the year ahead.”

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