JLR Design Director confirms end of Jaguar station wagons

Article by Christian Andrei, on May 1, 2016

At a Jaguar F-Pace event, Jaguar Land Rover (JLR) Design Director Ian Callum said that JLR will no longer be releasing station wagon versions of the Jaguar XE and Jaguar XF. Accordingly, this is because of the low demand for station wagon versions in Europe. This move will allow JLR to refocus on crossovers, which are widely popular across the world.

Being a station wagon enthusiast himself, Callum expressed that he is sad about the decision but he explained that the carmaker needs to move away from the declining market. After all, JLR was not able to make a huge name for the brand when it comes to station wagons. The company has only offered station wagon versions of the 2012 Jaguar XF and the 2004 Jaguar X-Type.

Callum said that the leader in providing station wagon models is Germany. However, Germans favor German manufacturers such as Mercedes-Benz, BMW, and Audi.

Sales of station wagons are only particularly strong in Europe. However, people have been favoring SUVs lately for family transportation. Given that, it was only strategically ideal for JLR to shift its focus to crossovers and SUVs.

Similarly, station wagon sales in the US and China, the world’s largest economies, are not very high as well. SUV sales, on the other hand, are basically robust around the world.

The new Jaguar F-Pace crossover is expected to be the best-selling vehicle of JLR yet, topping the Jaguar XJ and the Jaguar X-Type. According to speculations, JLR is already planning to create a smaller SUV. As Callum said, the carmaker will continue to surprise its customers. However, station wagons are currently off the list.

JLR’s Future

Part of what JLR is working on for its customers is what looks like a Land Rover Range Rover Evoque, which was spotted undergoing a mysterious snow testing earlier this year.

Last year, JLR also introduced the Jaguar F-Pace at the 2015 Frankfurt Auto Show. The SUV illustrates the carmaker’s first venture in the high-riding car market.

It features Jaguar’s Lightweight Aluminum Architecture, which is the carmaker’s aluminum-intensive design language integrated in the latest Jaguar XE and Jaguar XF models. The interior of a base model, on the other hand, is built with an eight-inch touchscreen display. Superior models come with a 10-inch central display with gesture control and a 12.3-inch digital instrument cluster.

The new JLR offering is powered by a supercharged 3.0-liter V6 engine that comes in either 340-hp or 380-hp power outputs. A diesel-powered Jaguar F-Pace is expected to be released later this year.

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