JLR Design Director confirms end of Jaguar station wagons

Article by Christian A., on May 1, 2016

At a Jaguar F-Pace event, Jaguar Land Rover (JLR) Design Director Ian Callum said that JLR will no longer be releasing station wagon versions of the Jaguar XE and Jaguar XF. Accordingly, this is because of the low demand for station wagon versions in Europe. This move will allow JLR to refocus on crossovers, which are widely popular across the world.

Being a station wagon enthusiast himself, Callum expressed that he is sad about the decision but he explained that the carmaker needs to move away from the declining market. After all, JLR was not able to make a huge name for the brand when it comes to station wagons. The company has only offered station wagon versions of the 2012 Jaguar XF and the 2004 Jaguar X-Type.

Callum said that the leader in providing station wagon models is Germany. However, Germans favor German manufacturers such as Mercedes-Benz, BMW, and Audi.

Sales of station wagons are only particularly strong in Europe. However, people have been favoring SUVs lately for family transportation. Given that, it was only strategically ideal for JLR to shift its focus to crossovers and SUVs.

Similarly, station wagon sales in the US and China, the world’s largest economies, are not very high as well. SUV sales, on the other hand, are basically robust around the world.

The new Jaguar F-Pace crossover is expected to be the best-selling vehicle of JLR yet, topping the Jaguar XJ and the Jaguar X-Type. According to speculations, JLR is already planning to create a smaller SUV. As Callum said, the carmaker will continue to surprise its customers. However, station wagons are currently off the list.

JLR’s Future

Part of what JLR is working on for its customers is what looks like a Land Rover Range Rover Evoque, which was spotted undergoing a mysterious snow testing earlier this year.

Last year, JLR also introduced the Jaguar F-Pace at the 2015 Frankfurt Auto Show. The SUV illustrates the carmaker’s first venture in the high-riding car market.

It features Jaguar’s Lightweight Aluminum Architecture, which is the carmaker’s aluminum-intensive design language integrated in the latest Jaguar XE and Jaguar XF models. The interior of a base model, on the other hand, is built with an eight-inch touchscreen display. Superior models come with a 10-inch central display with gesture control and a 12.3-inch digital instrument cluster.

The new JLR offering is powered by a supercharged 3.0-liter V6 engine that comes in either 340-hp or 380-hp power outputs. A diesel-powered Jaguar F-Pace is expected to be released later this year.

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries