The recession was a blessing for digital marketing, says Ford’s Jim Farley

Article by Christian Andrei, on August 29, 2010

The recent financial crisis has led to the creation of new opportunities for digital marketing, according to Ford marketing boss Jim Farley who spoke at the Advertising Age Digital Conference. He said that in this kind of economy, everything would have to work.

He claims that if the economy didn´t make a dive then everyone wouldn´t have been able to experiment the way that they have. He said further that Ford's production quality online has been better than its broadcast.

Farley, who is Ford's group vice president of global marketing, regards the experimentation that he mentioned earlier to be the democratization of marketing and that it is actually the most important transition the company is making.

Ford, which has long advocated for the turning over of the brand to consumers, has brought this belief not only to the digital space but through its TV spots as well.

Many have given the TV spots that featured real Ford owners plenty of positive reviews. Farley said that with these customers telling their stories, the company has earned credibility.

Farley said that Ford is also rethinking the manner that it approaches media planning. He said that the upfront media buys have left him feeling that there is something not quite right about spending huge money on traditional broadcast media just to get frequency.

Topics: ford, marketing

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries