The revived Vw Scirocco may reach U.S. after all

Article by Christian Andrei, on August 25, 2010

The revived Scirocco sport coupe by Volkswagen AG may reach the US after all. Last March, Volkswagen said that it was not planning to make the Scirocco available to the US markets because it might diminish the sales of the Golf GTI. Another factor was that cars made in Europe, with the more stable Euro, becomes more expensive when it hits US markets.

However, the VW execs are rethinking their decision as enthusiasts and the popularity of Scirocco in Europe urge for the move after a 16-year unexpected break, said Steve Keyes, a spokesperson for Volkswagen Group of America, Inc.

Furthermore, the dollar's gain on the euro is insignificant. Keyes further said that Volkswagen is thinking about making available only a limited edition of the Scirocco to the markets in the US that would be equipped with greater horsepower and a steeper sticker price compared to the GTI.

"People are looking at: 'Would it make sense? What are the volumes?' and all that," Keyes informed Automotive News at a press conference in Wolfsburg, Germany, last week.

"There's no real decision yet, but we're now discussing whether maybe there's another way to bring a Scirocco here, positioning it a little bit differently."

This is not the first time that VW has sold limited-edition cars in the US. In 2004 the car manufacturer offered a high-performance, all-wheel-drive version of the Golf, identified as the R32; that version was available in the US for a year.

After the redesign of its European counterpart, the R32 gave the US a repeat performance. There were 1,756 R32s sold in the United States in 2007.

Keyes said, "That's the model we've chosen to take a look at for a special Scirocco. We've got some experience with that type of idea, and it's been successful, so it would seem to make some sense to replicate that with the Scirocco." This decision has not yet been given a timetable, Keyes said. The coupe is being built in VW's factory in Setubal, Portugal, where it also manufactures the Eos.

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