The Ultimate BMW Experience: a more upscale factory visit

Article by Christian A., on August 26, 2010

For $99, you can enter BMW's Spartanburg, S.C. assembly plant and participate in a reservation-only, three-day-a-week factory tour package -- the "Ultimate BMW Experience." Although the plant has been receiving visitors into this plant since the 1990s, this time, the package is made more upscale.

It will include a behind-the-scenes guided walk through the plant, a tour of the plant's on-site Zentrum museum and theater, and a two-hour driving experience at its Performance Center driving school across the street. 

Participants can also enter rare-vehicle demonstrations and "unique culinary events." Currently, for $7, visitors can tour a few limited areas that build the X5 and X6 models.

The Zentrum can be visited free of charge. Plant spokeswoman Bunny Richardson said that the plant receives about 30,000 visitors a year. But these new tours will have a concierge that will bring guests into previously restricted areas, such as the paint shop and the door line.

Richardson revealed that the premium visitors will be treated to a tour styled specifically for them. Events will be planned around speakers, receptions and catered meals. Cars will be provided with pre-determined driving routes around the region.

Topics: bmw

If you liked the article, share on:

Comments

Recommended

The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
The Insurance Institute for Highway Safety gives its Top Safety Pick Award to the 2017 Chevrolet Bolt EV, and they have got videos of it during the crash test procedures...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries