For $99, you can enter BMW's Spartanburg, S.C. assembly plant and participate in a reservation-only, three-day-a-week factory tour package -- the "Ultimate BMW Experience." Although the plant has been receiving visitors into this plant since the 1990s, this time, the package is made more upscale.
It will include a behind-the-scenes guided walk through the plant, a tour of the plant's on-site Zentrum museum and theater, and a two-hour driving experience at its Performance Center driving school across the street.
Participants can also enter rare-vehicle demonstrations and "unique culinary events." Currently, for $7, visitors can tour a few limited areas that build the X5 and X6 models.
The Zentrum can be visited free of charge. Plant spokeswoman Bunny Richardson said that the plant receives about 30,000 visitors a year. But these new tours will have a concierge that will bring guests into previously restricted areas, such as the paint shop and the door line.
Richardson revealed that the premium visitors will be treated to a tour styled specifically for them. Events will be planned around speakers, receptions and catered meals. Cars will be provided with pre-determined driving routes around the region.