Ford officials confirmed that the third-generation Ford Focus RS will start selling in 2015. This report signifies a major change for Ford, which in the past few years has concentrated on mass-market models to increase sales volumes and reduce costs under boss Alan Mulally’s ‘One Ford’ strategy that makes cars to be sold worldwide while using as many common parts as possible.
But with the new model roll-out nearly complete, the U.S. market being profitable, the growing business in Asia, and a rescue strategy in place for its struggling European arm, its officials have agreed to invest in niche models with the potential to make the brand more lustrous and improve its profile beyond the difficult mass market.
When interviewed by Autocar, Barb Samardzich, vice president of product development for Ford Europe, said that the company is focused on making cars for global markets. This is evident in the Edge and Mustang that are set to arrive in Europe as well as in the Fiesta and Focus that will come out in the US. The ‘One Ford’ policy has been successful at pushing its mainstream products further than ever. The next step is to offer more outstanding, smaller-volume highlight products for customers.
Planning also doesn’t have to be limited to the mainstream now. Samardzich didn’t actually confirm a new Focus RS. Ford officials confirmed that development work has started. Autocar said that the project is about to sign off, depending on the final analysis that displays a business case for it to position beside the new, European-bound Mustang, which has been confirmed for 2014.
In 2015, the all-new Ford Focus RS was introduced to the world through the Geneva Motor Show. This high-performance road car is the first of its kind to feature the innovative Ford Performance All-Wheel-Drive system. It has the capability to achieve class-leading cornering speed, deliver thrilling performance, and of course, a no-holds-barred driving experience.
The new Focus RS features advanced performance technologies and is the first Ford RS to offer selectable Drive Modes such as the very first Drift Mode, and the Launch Control.
Powered by a 2.3-liter EcoBoost engine, it can produce more than 320 PS and is paired by the most powerful Ford RS braking system in its history. The all-new Focus RS features a dramatic exterior design that helps in the optimization of aerodynamics and cooling, allowing zero lift and a decrease in drag by 9 percent (compared to its predecessor).
Ford Motor Company Group Vice President for Global Product Development Raj Nair is confident that the all-new Focus RS is properly equipped with high-performance technology and innovative engineering that will raise the bar for driving exhilaration both on the road and on track.
Throughout its history, the RS line has been the carrier of technical breakthroughs which were then used by mainstream Ford models for the benefit of its customers. The all-new Focus RS does the same, embodying Ford’s passion for innovation through performance as well as its goal to create vehicles that “make people’s hearts pound”.