Ford officials confirmed that the third-generation Ford Focus RS will start selling in 2015. This report signifies a major change for Ford, which in the past few years has concentrated on mass-market models to increase sales volumes and reduce costs under boss Alan Mulally’s ‘One Ford’ strategy that makes cars to be sold worldwide while using as many common parts as possible.
But with the new model roll-out nearly complete, the U.S. market being profitable, the growing business in Asia, and a rescue strategy in place for its struggling European arm, its officials have agreed to invest in niche models with the potential to make the brand more lustrous and improve its profile beyond the difficult mass market.
When interviewed by Autocar, Barb Samardzich, vice president of product development for Ford Europe, said that the company is focused on making cars for global markets. This is evident in the Edge and Mustang that are set to arrive in Europe as well as in the Fiesta and Focus that will come out in the US. The ‘One Ford’ policy has been successful at pushing its mainstream products further than ever. The next step is to offer more outstanding, smaller-volume highlight products for customers.
Planning also doesn’t have to be limited to the mainstream now. Samardzich didn’t actually confirm a new Focus RS. Ford officials confirmed that development work has started. Autocar said that the project is about to sign off, depending on the final analysis that displays a business case for it to position beside the new, European-bound Mustang, which has been confirmed for 2014.