Thomas Sedran named as chief of Chevrolet, Cadillac in Europe

Article by Anita Panait, on June 27, 2013

General Motors has named Opel strategy chief Thomas Sedran as the new boss of Chevrolet and Cadillac in Europe, effective July 1 2013. He will be replacing Susan Docherty, who has resigned from the carmaker citing her desire to spend more time with her family as the main reason. GM chief executive Dan Akerson remarked they need a fresh perspective for Chevrolet in Europe.

In a statement, Sedran remarked that Chevrolet had one of the youngest model ranges after introducing 15 new or upgraded models in the past three years, including the Trax subcompact sports utility vehicle. He added that Cadillac expected to gain new customers with units like the Cadillac ATS.

Tim Lee, GM's head of international operations, said in a statement that Sedran, who boasts of over 20 years of experience in the automotive business, will prove to be vital in driving the "business and the long-term strategy for Chevrolet and Cadillac's success in Europe."

By bringing Opel's strategy chief to Chevrolet, GM could more clearly delineate the two brands, helping prevent cannibalization of each other's sales. Akerson said Sedran understands the "channel conflicts we inevitably have had between Opel and Chevrolet."

Sedran is facing a tall order in increasing Chevrolet's sale in Europe, which vehicle market has been suffering from the current economic crisis in the continent.

GM has positioned Chevrolet as a value brand below Opel. Most of Chevrolet's sales in Europe are small cars like the Aveo and Spark/Matiz. [source: GM]

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries