Three advertising agencies remain in the race for Cadillac

Article by Christian A., on August 27, 2010

Three agencies are still in the running to win the national creative account for General Motors Co.'s Cadillac. These are Interpublic Group of Cos.' Martin Agency in Richmond, Va., and two Publicis Groupe shops in New York -- Bartle Bogle Hegarty and Publicis. Cadillac chose to eliminate Omnicom Group's DDB of Chicago; Interpublic's Gotham and independent McKinney, of Durham, N.C.

Final marketing pitches will be presented in January so these three companies are bound to work through the holiday season.

Cadillac is expected to make a decision shortly after the pitches are heard. What all three finalists have in common is having experience in handling car brands.

When Audi of America had its own review in 2006, Bartle Bogle was a finalist and it had gone up against incumbent McKinney.

Its London office handles Audi in the U.K., which created a spot for the Q5 earlier this year. McKinney had held the account from 1993 to 2006 however; the account is currently with Venables, Bell & Partners.

Publicis had the opportunity to handle one of BMW's four regional dealer ad accounts. Unfortunately, it lost the account last year to Grey West of San Francisco, which gave a consolidation pitch.

Publicis also holds the distinction of creating BMW's first national, certified-used car blitz in newspapers in 1999. Publicis' Starcom MediaVest Group handles GM's U.S. media planning and buying account for all brands, but the automaker is not reviewing its media business.

On the other hand, Martin has the advantage of having solid auto experience. It has handled GM's Saab account from 1997 to 2001 and Mercedes-Benz dealer groups before that.

The shop became a finalist in Subaru of America's pitch five years ago. It also held Maserati's account from 1987 to 1989. [via autonews]

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries