Tim Allen will be the voice of Chevrolet, beginning with the ads for the 2011 Cruze

Article by Christian Andrei, on September 4, 2010

On Sept. 7, the ads for the 2011 Chevrolet Cruze that mark Tim Allen’s first gig with General Motors Co. will start airing. GM selected the Hollywood comedy actor to become its on-screen voice for the brand. GM’s press release mentioned that Allen owns an impressive garage that includes a 1996 Chevrolet LT5 Impala SS and a 2000 Cadillac DeVille DTS, which he designed himself.

Incidentally, Allen hails from the Detroit area, which is where Chevrolet is based. Joel Ewanick, vice president, US marketing, GM, said that Tim Allen brings the “right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers.”

Ewanick added that Allen is a “perfect match” for the Chevrolet brand because of “his passion for all things cars.”

The Cruze will be launched in the US this week but it has already been offered in other countries where it has been very successful. Chevrolet is hoping that the Cruze’s reliability and conservative appearance will attract customers.

Since the model was introduced in spring 2009, it has sold about 270,000 units. In the US, the LS model (10 airbags, StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes) is priced from $16,995.

The Eco version starts at $18,895 while the top-of-the-range LTZ starts at $22,695. This version features leather seating surfaces, cruise control, Bluetooth phone connectivity, USB port with audio interface, ultrasonic rear-parking assist, and 18-inch alloy wheels.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries