Tim Allen will be the voice of Chevrolet, beginning with the ads for the 2011 Cruze

Article by Christian A., on September 4, 2010

On Sept. 7, the ads for the 2011 Chevrolet Cruze that mark Tim Allen’s first gig with General Motors Co. will start airing. GM selected the Hollywood comedy actor to become its on-screen voice for the brand. GM’s press release mentioned that Allen owns an impressive garage that includes a 1996 Chevrolet LT5 Impala SS and a 2000 Cadillac DeVille DTS, which he designed himself.

Incidentally, Allen hails from the Detroit area, which is where Chevrolet is based. Joel Ewanick, vice president, US marketing, GM, said that Tim Allen brings the “right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers.”

Ewanick added that Allen is a “perfect match” for the Chevrolet brand because of “his passion for all things cars.”

The Cruze will be launched in the US this week but it has already been offered in other countries where it has been very successful. Chevrolet is hoping that the Cruze’s reliability and conservative appearance will attract customers.

Since the model was introduced in spring 2009, it has sold about 270,000 units. In the US, the LS model (10 airbags, StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes) is priced from $16,995.

The Eco version starts at $18,895 while the top-of-the-range LTZ starts at $22,695. This version features leather seating surfaces, cruise control, Bluetooth phone connectivity, USB port with audio interface, ultrasonic rear-parking assist, and 18-inch alloy wheels.

If you liked the article, share on:

Comments

Recommended

Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Have you been wondering how much you have to produce to acquire a 2018 Mercedes-Benz S-Class Facelift? Wonder no more, as Mercedes-Benz has already divulged the pricing – at least...
by - May 26, 2017
Following the M3’s new facelift earlier this year, BMW is once again bringing something fresh to the table. In its newest offering, a cheaper version of the high performance sedan...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries