Tim Mahoney resigns as chief marketing officer at Subaru of America

Article by Christian Andrei, on April 21, 2011

Tim Mahoney has resigned as chief marketing officer at Subaru of America for an undisclosed competitor effective at the end of the week, a company spokesperson told its employees today. The spokesperson did not disclose the identity of the new employer of Mahoney.

This is the second time that Mahoney would have to leave the company, making significant contributions for Subaru each time. He initially worked in Subaru in 1984 as a marketing research analyst, working his career up the corporate ladder.

In 1990, Mahoney was part of the team that brought the ailing company up by shifting all its vehicles to all-wheel drive in the U.S., as well as revived the brand with the advertisements featuring popular Australian actor Paul "Crocodile Dundee" Hogan.

Mahoney left the company in 1999 to serve as Porsche Cars North America’s vice president of marketing. By that time, he launched Porsche’s first SUV, which is the Cayenne. He returned to Subaru in 2006, enhancing the marketing endeavors of the company that helped it set record sales.

Last year, the company recorded vehicle sales of 263,820 units in the U.S., a 22 percent increase from the previous year. The company was in line with its schedule to break that record this year until the March 11 earthquake and tsunami disaster hit Japan.

Due to the uncertainty of the current situation, Subaru executives refuse to discuss sales goals for 2011 at the auto show this week. For the first quarter this year, Subaru's sales in the U.S. improved 17 percent compared to the same period last year. The entire U.S. market rose 20 percent during the first quarter.

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