Timothy Kuniskis replaces Laura Soave as head of Fiat brand for North America

Article by Christian A., on November 22, 2011

Laura Soave has been replaced by Timothy Kuniskis as the head of Fiat brand for North America, Chrysler Group announced recently. Soave left the company to “pursue other interests." Kuniskis’ appointment takes effect immediately. Kuniskis, who is 44 years old, was most recently the marketing director for both the Chrysler and Fiat brands.

Soave was seen at the rollout of the Fiat 500 Abarth but she was not around during the press conference at the Los Angeles auto show, raising doubts about her tenure. Soave, who is 39 years old, had been overseeing Chrysler's efforts to re-enter the Fiat brand in North America after having been absent for 17 years.

She became a part of Chrysler in March 2010 after she had worked in Ford and VW’s marketing divisions. Fiat's subcompact 500, its only North American vehicle, has had sluggish sales due to its slowly developing dealer network in the U.S. In Kuniskis’ new role, he will supervise the Fiat brand in North America, particularly its sales, marketing, dealer network and service divisions.

Chrysler said that he will continue to reintroduce the brand. In a statement, Sergio Marchionne, Chrysler CEO and chairman, said that Kuniskis offers his “broad expertise and leadership in dealer operations and marketing” where he had been working with the team to shape the Fiat brand’s direction.

As the head of Fiat in North America, most of the focus will be on the dealer network where the fresh perspective would come from the operational side as well as the commercial side, where Fiat Brand's “next chapter” will begin.

Topics: fiat, north america

If you liked the article, share on:

Comments

Recommended

British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries