Tony Cervone named VW’s head of group communications, replacing Jill Bratina

Article by Christian A., on March 25, 2011

Tony Cervone is the new executive vice president of group communications for the Volkswagen Group of America. Cervone will immediately assume the new post and relocate to VW's U.S. headquarters in Herndon, Va. Cervone, 48 years old, is a former General Motors and Chrysler public relations chief.

At VW, Cervone will oversee corporate media relations, public relations, community partnerships and philanthropy. He will be a part of VW Group's executive management team and he will report to Jonathan Browning, CEO of Volkswagen Group of America.

In a statement, Browning said that in his 24 years in automotive communications, Tony has “continually demonstrated communications leadership in this industry.”

Before joining VW, Cervone had served as the senior vice president for United Airlines. And before this, he served as the vice president of global communications strategy and operations at GM, where he had been a part of for 10 years.

Cervone left GM in February 2009, which is about four months before GM filed for Chapter 11 bankruptcy. For 14 years, Cervone worked for Chrysler where at one point, he had served as vice president of communications.

A VW spokeswoman said that Jill Bratina, vice president of corporate communications and Volkswagen brand communications since December 2009, will leave the company.

Press Release

Volkswagen Group of America Announces Head of Communications

Volkswagen Group of America today announced Tony Cervone as Executive Vice President, Group Communications effective immediately. Cervone will report to Jonathan Browning, President and CEO of Volkswagen Group of America, and will be a member of the Executive Management Team.

"I welcome Tony to our management team. In his 24 years in automotive communications, Tony has continually demonstrated communications leadership in this industry. I believe he will be a critical member of the team and will help drive the aggressive growth goals we are facing," said Browning.

Cervone will be responsible for all aspects of corporate communications. This includes corporate media relations, all public relations campaigns, community partnerships and philanthropy.

Cervone brings more than 24 years of public relations and corporate communications experience to Volkswagen Group of America. He most recently was in the role of Senior Vice President, Chief Communications Officer for United Airlines where he was responsible for all internal and external communications. Cervone also served in various automotive communications roles at Chrysler for 14 years and General Motors for 10 years. At GM he held the position of Vice President, Global Communications Strategy and Operations. In that role he was responsible for all GM's media, employee and labor communications for all markets around the world.

Tony holds a Bachelor of Science degree in Fine and Applied Arts from Central Michigan University.

He will relocate to Herndon, Virginia for this role.

Topics: vw

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