Toyo Celsius, an all-season all-condition tire, gets launched

Article by Christian Andrei, on September 14, 2015

Toyo Tire U.S.A. Corp. is introducing its first new variable-conditions tire -- Toyo Celsius. This new tire boasts of a year-round versatility that even works during the harsh winter weather. Toyo Tires created the “Variable-Conditions” segment, thereby defining the distinct capabilities of Toyo Celsius.

While there are so-called all-season tires, these typically are not versatile enough to handle varying road conditions. Specifically, Toyo Celsius offers better traction in the ice and snow than a typical all-season tire. It also offers a year-round versatility with a 60,000-mile treadwear warranty.

Drivers who usually prefer having the same tires for the whole year – even when ice and snow is piling up on the road – would find the new Toyo Celsius as a worthy proposition. Likewise, drivers who live in states prone to winter storms would find Toyo Celsius ideal for their vehicles.

Drivers living near a mountain resort may find Toyo’s new tires as perfect for the roads ahead. Even for those people who may not have enough time to change tires when the winter season hits would like Toyo Celsius.

According to an independent third-party, Toyo Celsius stopped up to 31 feet shorter on snow as well as eight feet shorter on ice than a typical all-season tire.

Thanks to features like the Three-Peak Mountain Snowflake, the Celsius could function as a winter tire, which means that the tire meets or even exceeds established snow traction performance requirements.

Toyo Tires applied variable tread technology to create an asymmetric tire that features a visibly different tread from inside-to-outside. For instance, Celsius features snow claws at the base of the outer circumferential grooves, thereby helping enhance deep snow traction while providing block rigidity for improved ice and wet traction.

On the other hand, deep slush grooves help remove heavy slush and snow from the tire, resulting in increased traction. Toyo Tires offers Celsius for passenger cars and Celsius CUV for crossovers. For unmatched customer satisfaction, Celsius is offered with the Toyo Tires No Regrets Trial Offer.

Roy Bromfield, Chief Operating Officer of Toyo Tire U.S.A. Corp., remarked that Toyo Celsius represents an upgrade for drivers regardless of whether they drive on snow or not. He added that Celsius is a one-stop solution as it provides the safety and convenience demanded by busy drivers.

Press Release


Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.

Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.

The new Celsius is for the many drivers, who for one reason or another, choose not to switch to winter tires when snow and ice hit the ground. It is ideal for people who live in states where they may drive to work in dry conditions, only to have a fast-moving winter storm leave snow on the roads for the commute home. It is also great for people who may live in an area below a mountain resort where they commute often for work or play. Parents will find Celsius convenient when equipping the car of a college-bound teen with new tires.

“Toyo Celsius is an upgrade for anyone expecting, or not expecting, to drive in ice and snow this winter on all-season tires,” said Roy Bromfield, COO, Toyo Tire U.S.A. Corp. “The convenience and safety of Celsius is a tremendous benefit in today’s busy world and answers the demand for hassle-free, one-stop solutions.”

Independent third-party testing found Celsius stopped up to 31 feet shorter on snow and eight feet shorter on ice than a typical all-season tire.* The tire features the Three-Peak Mountain Snowflake like a winter tire which means it meets or exceeds industry-established snow traction performance requirements.

Variable tread technology results in an asymmetric tire which has a visibly different tread from inside-to-outside. Snow claws are located at the base of the outer circumferential grooves to help improve deep snow traction while providing block rigidity for better ice and wet traction. Deep slush grooves help evacuate heavy slush and snow from the tire for increased traction.

The Celsius family of tires includes Celsius® for passenger cars and Celsius® CUV for crossovers. In addition to a 60,000-mile treadwear warranty, Celsius qualifies for the Toyo Tires No Regrets Trial Offer* which ensures drivers are completely satisfied with their purchase. Learn more about the new Celsius family of tires that deliver convenience and winter-weather safety in one at

Topics: toyo, tires

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