Toyoda proves worth as Toyota chief despite early hiccups

Article by Anita Panait, on November 26, 2013

Just months after becoming the top man at Toyota Motor Corp., Akio Toyoda was not so confident about his new role, thinking that he was too young and was only able to reach it because of his name. Toyoda admitted having those doubts in early 2010, after served eight months as the president of a very large global carmaker that his grandfather founded and his father once ran.

During those eight months, Toyoda was barely seen from the public, as those were the months when Toyota's vehicles were involved in fatal crashes in the United States. Toyoda headed to Washington to apologize to Congress and the American people. "All the vice presidents were 10 years older than me," Toyoda remarked in an impromptu interview this summer with Bloomberg.

"Compared to them, even though I was president. Well. You know." Those were the days that doubts over his own abilities plagued Toyoda, but not now. Since then, he has managed to re-grow Toyota's name, and has even managed to make the carmaker, again, as the largest auto manufacturer in the world both in terms of vehicle sales and profits.

Toyota is now on its way to post a record profit while its Lexus luxury unit is seen to log its best-ever year of sales. To top it all, industry surveys have shown that public doubts over Toyota's deteriorating quality are fading. Indeed, it is a noteworthy turnaround for a top honcho who started his top role in a shaky manner.

In fact, Akio has managed to craft an image as a hands-on guy who loves the smell of gasoline and whose passion for racing is adding spice to the Toyota brand. He was afraid back then that he might not last on the job, but now he is expected to outdo the 17 years his father spend on the top job.  "What you're seeing today is Akio asserting himself," David Herro, chief investment officer at Harris Associates LP told Bloomberg. 

Topics: toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries