Toyoda proves worth as Toyota chief despite early hiccups

Article by Anita Panait, on November 26, 2013

Just months after becoming the top man at Toyota Motor Corp., Akio Toyoda was not so confident about his new role, thinking that he was too young and was only able to reach it because of his name. Toyoda admitted having those doubts in early 2010, after served eight months as the president of a very large global carmaker that his grandfather founded and his father once ran.

During those eight months, Toyoda was barely seen from the public, as those were the months when Toyota's vehicles were involved in fatal crashes in the United States. Toyoda headed to Washington to apologize to Congress and the American people. "All the vice presidents were 10 years older than me," Toyoda remarked in an impromptu interview this summer with Bloomberg.

"Compared to them, even though I was president. Well. You know." Those were the days that doubts over his own abilities plagued Toyoda, but not now. Since then, he has managed to re-grow Toyota's name, and has even managed to make the carmaker, again, as the largest auto manufacturer in the world both in terms of vehicle sales and profits.

Toyota is now on its way to post a record profit while its Lexus luxury unit is seen to log its best-ever year of sales. To top it all, industry surveys have shown that public doubts over Toyota's deteriorating quality are fading. Indeed, it is a noteworthy turnaround for a top honcho who started his top role in a shaky manner.

In fact, Akio has managed to craft an image as a hands-on guy who loves the smell of gasoline and whose passion for racing is adding spice to the Toyota brand. He was afraid back then that he might not last on the job, but now he is expected to outdo the 17 years his father spend on the top job.  "What you're seeing today is Akio asserting himself," David Herro, chief investment officer at Harris Associates LP told Bloomberg. 

Topics: toyota

If you liked the article, share on:

Comments

Recommended

Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Have you been wondering how much you have to produce to acquire a 2018 Mercedes-Benz S-Class Facelift? Wonder no more, as Mercedes-Benz has already divulged the pricing – at least...
by - May 26, 2017
Following the M3’s new facelift earlier this year, BMW is once again bringing something fresh to the table. In its newest offering, a cheaper version of the high performance sedan...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries