Toyota aims to reduce dealers carrying Scion brand

Article by Anita Panait, on August 20, 2013

Toyota is trimming the number of dealers carrying its Scion franchise. Toyota told its retailers during a national dealer meeting in Atlanta this month that there are too many of them carrying the brand, and the carmaker would not mind if some of them drop Scion from their offerings. A Texas dealer told Automotive News that dealers were told that Scion may not be for everybody, since there is not enough “throughput.”

Toyota Division General Manager Bill Fay recently remarked to WardsAuto that Scion "has a few too many stores," and is looking at store viability across its dealers. Around 1,000 of Toyota's 1,225 dealers carry the Scion franchise, much more than what the carmaker had expected.

Toyota expected around half of its dealers to carry Scion when the brand was launched in 2003. However, Toyota dealers began carrying the brand not long after when Scion experienced strong demand for its xB hatchback and tC coupe.

Sales at Scion reached its peak in 2006, when 173,034 units were sold. After that, sales began its downward shift. Now, most of Scion offerings are aging and Toyota has shown a little indication of developing replacements.

Toyota, however, provided dealers who still want to carry Scion a glimpse of possible future products, one of which is a Scion FR-S convertible.

Toyota unveiled the FT86 convertible concept -- a rendering of Toyota's rear-wheel-drive GT86 coupe -- at the 2013 Geneva auto show. However, concerns within Toyota are up that the projected price point for the FR-S might be too high for Scion's target customer.

Topics: toyota, scion, dealer

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries