Toyota aims to replicate Prius success with its new fuel cell sedan

Article by Andrew Christian, on October 7, 2014

Although most of the carmakers are now focusing on hybrid vehicles, something that Toyota started back in 1998 with the first-generation of the Prius, the Japanese carmaker wants to step to the next level with fuel cell vehicles. Still, Toyota believes that fuel cell vehicles are a long term bet that can replicate the success it had with the Prius.

Toyota’s new Fuel Cell Sedan will arrive in Japan in April 2015, while in summer 2015 the new model hits the European and North American markets. In Japan, the new vehicle will cost around seven million yen which means about $69,000, 50,000 euros or 40,450 GBP.

The big problem is that at the beginning, Toyota will limit sales of its fuel cell sedan in regions where a hydrogen-refuelling infrastructure. We don’t believe that sales will be impressive at least in the first year but we also don’t expect Toyota to care about it as it expects to sell up to 10,000 units per year.

Initially, the new fuel cell sedan from Toyota will hit markets such as Germany, Denmark and the United Kingdom, because these countries offer the best hydrogen fuelling station infrastructure.

This means a combined 80 filling stations will be available by the end of 2015. Toyota says that refueling the fuel cell sedan takes about three minutes, while tailpipes emissions are only water vapours.

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