Toyota and Honda mark return to “normal” sales levels in North America

Article by Anita Panait, on June 4, 2012

Toyota and Honda’s sales performance in May 2011 was a very dismal one, but they made sure they recovered in time to make up for their lost time and market shares. In fact, Toyota and Honda posted high percentage year-on-year increases for the month of May. Toyota Motor Sales USA posted an 87 percent year-on-year increase in May 2012, with Toyota/Scion logging an 89 percent year-on-year increase.

Toyota even managed to sneak pass Chevrolet among brands, trailing just Ford. American Honda, meanwhile, posted a 48 percent year-on-year increase in May 2012, with Honda Division reporting a 46 percent year-on-year hike in May sales to 119,411.

Toyota and Honda failed to do well in sales in 2011, with their market shares eaten away by non-Japanese carmakers like General Motors, Ford and others.

It should be noted that after the March 2011 earthquake and tsunami in Japan, carmakers in the country were forced to shut down part of their operations, resulting to shortage in vehicles to sell. Now that these Japanese carmakers have recovered from the shock and have restocked their supplies, the North American market has again become more competitive.

Gainers for the month of May 2012 include VW Group (24 percent), Nissan North America (21 percent), and Hyundai-Kia Automotive (11 percent). The car industry posted a 26 percent increase in sales May 2012, selling around 1.3 million units.

One of the top performing models during the period was the Honda Civic, which apparently had “one of its best sales months in recent history," according to analyst Jessica Caldwell. Civic posted an 83 hike in year-on-year sales in May 2012.

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