Toyota and Honda playing catch-up with new looks and models

Article by Anita Panait, on July 30, 2012

Having just recovered from the negative impact of recalls and natural disasters in recent years, Toyota and Honda are playing some catch-up by enhancing its product line-ups with bold styling and new performance models. Both carmakers also suffered different fates in recent years, including the unintended-acceleration problem that prompted Toyota to recall thousands of vehicles and revealed its weakness in some key technical areas.

As for Honda, the carmaker needed to reassert its standing as a powerhouse of powertrains. As for now, Toyota is concentrating on direct injection, turbocharging and advanced transmissions, while Honda is launching its Earth Dreams engine family. Both companies are also making significant moves in the luxury segment.

Toyota’s Lexus unit intends to improve its sedan offerings to measure up better to current leaders Mercedes-Benz and BMW. Honda’s Acura, meanwhile, places a new compact sedan to target luxury rivals Audi, Buick, Infiniti and Volvo. Both luxury units are also currently working on some sports cars. Lexus is believed to be planning to build a production version of the LF-LC high-performance coupe concept while Acura is preparing an NSX designed to target Ferrari models.

Topics: toyota, honda

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