Annual sales of Toyota and Lexus hybrid models reached 100,000 in Europe for the first time in 2012. The carmakers were able to reach the milestone following a 29-percent surge in demand for their hybrid vehicles in Europe to 109,478 units in 2012. Per brand figures were 83,699 hybrids for Toyota and 25,779 for Lexus.
Hybrids accounted for 90 percent of Lexus’ total sales in western Europe in 2012. Toyota launched the first-generation Toyota Prius in Europe and the United States in 2000, with its first full year of sales only in 2001. It only took Toyota and Prius five years to reach 100,000 hybrid vehicle sales in the US and 12 years in Europe.
The carmakers sold a combined 325,000 hybrid vehicles in 2012 in the US. Although Europe and the US are in different leagues in terms of annual overall hybrid vehicle sales, they are very similar in another area. Hybrid models accounted for 13 percent of Toyota and Lexus’s total sales in Europe in 2012. The models accounted for 15 percent of the carmakers’ total sales in the US last year.