Toyota announces the availability of Prius PLUS Performance Package

Article by Christian Andrei, on June 9, 2011

If you own a Prius and believe that the car is not quite exciting for you, Toyota revealed today the solution to your problem in the form of the Prius PLUS Performance Package. As you may remember, the package was first seen at the 2010 SEMA Show, back in November, and promises to offer new goodies from Toyota Racing Development (TRD).

According to Toyota, the package will be offered in limited quantity and will be available in four colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic.

Regarding the aerodynamic package, this includes: front and rear bumper spoilers, side skirts as well as an stylish rear diffuser. The design is completed by the race-inspired 17-inch forged alloy wheels wrapped in low profile 215/45R17 tires.

Thanks to a new set of springs, the car has been lowered: 1.1 inches in the front and 1.3 inches in the rear.

Moreover, we have a tuned rear sway bar added in order to reduce body lean for flatter cornering and maneuverability. The Japanese manufacturer says that the sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Regarding the price, the Prius PLUS Performance Package will cost you $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Orders will start in July!

Toyota is offering a new accessory package for the Toyota Prius hybrid for 2011. Unveiled at the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas and available in limited quantity-- the Prius PLUS Performance Package is loaded with a number of features derived from the Toyota Racing Development’s (TRD) new PLUS hybrid performance line. This package is especially developed to cater to growing demands of customers in the hybrid segment for cool and fun accessories that bestow the vehicle with sporty looks and performance handling. Several accessories included in the package complement the hybrid’s core values of Eco and Advanced Technology.

In short, the PLUS package further evolves hybrid design by combining fuel efficiency with athletic styling and performance handling. Customers availing of the new Prius PLUS Performance Package could choose from four trendy Prius colors: Black, Blizzard Pearl, Classic Silver Metallic, and Winter Gray Metallic. This new performance package includes a seven-piece aerodynamic ground effects kit -- front and rear bumper spoilers, sleek side skirts and a distinctly styled rear diffuser – all allowing the Prius hybrid to don an aggressive yet lower-profile stance. The custom body kit included in the new Prius PLUS Performance Package was aerodynamically designed and engineered to ensure that it helps reduce the Prius’ coefficient of drag, thereby allowing the hybrid to record better fuel efficiency.

Moreover, the new Prius PLUS Performance Package includes race-inspired 17-inch forged alloy wheels that boast of a higher strength-to-weight ratio that helps trim down its upsprung weight. This helps cut the Prius’ corner weight while increasing its performance. Likewise, it helps maintain the vehicle’s lightweight nature and high fuel efficiency. These split five-spoke 17-inch wheels -- with a liquid metal protective finish -- are wrapped in low profile 215/45R17 tires with custom offset, which help widen the vehicle’s track while retaining its low rolling resistance. In terms of traction and handling, the Prius PLUS Performance Package features track-tuned lowering springs that lower the Prius by 1.1 inches on the front and by 1.3 inches on the rear, resulting to quicker turn-in, improved cornering ability and augmented steering response.

The package also features a tuned rear sway bar – made from high carbon spring steel and powder-coated to prevent corrosion and road damage -- for reducing body lean, resulting to flatter cornering and better driver control. The Prius PLUS Performance Package is completed by custom badging with limited-edition PLUS logo carpet floor mats. Offered as an optional add-on for all Prius models, the PLUS Performance Package is available at a price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Representing the first installment of the new PLUS brand of accessories from the Japanese carmaker, 2011 Prius PLUS Performance Package could be ordered starting July.

Press Release

2011 Toyota Prius Offers All New PLUS Performance Package

The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show -- the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. It features several Toyota accessories that complement the Prius' core values of Eco and Advanced Technology. PLUS is an evolution of hybrid design, where fuel-efficiency co-exists with aggressive styling and performance handling.

Available only in limited quantity, the new Prius PLUS Performance Package allows the customer to choose from four of the popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. The added features of the PLUS make this the most fun-to-drive, performance-enhanced Prius, while maintaining its industry-leading fuel efficiency.

The Prius PLUS Performance Package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle's coefficient of drag, maintaining its already great fuel efficiency.

Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius' overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius' low rolling resistance. The attractive split five-spoke pattern with a liquid metal protective finish will keep the appearance looking great.

The performance side of the PLUS package delivers excellent traction and handling that will surprise any automotive enthusiast without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. This enhances the vehicle's on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. This helps provide the driver control and confidence while touring, mountain driving or just plain having fun. The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Finishing off this exciting package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats for that extra custom touch.

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Available as an add-on option on all Prius models, the PLUS Performance Package adds accessories in a unique combination at a special value price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Ordering for the limited production 2011 Prius PLUS Performance Package will begin in July.

Topics: toyota, toyota prius

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