Toyota brand design chief says Prius needs massive restyling

Article by Anita Panait, on December 3, 2013

The fourth-generation Toyota Prius needs a “massive restyling,” Toyota brand's global design chief Simon Humphries told Automotive News at the Tokyo Motor Show. "It has to be a revolution this time around," Humphries said. He remarked that the last redesign was evolutionary, adding that when two evolutionary designs are implemented in a row, "things go wrong.”

The Prius, featuring an aerodynamic triangular silhouette, is considered as one of the most unique designs on the road. However, the hybrid unit has been criticized for lacking sex appeal with its quirky looks. A redesign of the Prius is expected in early 2015.

The challenge now is how to make the Prius stand out in the increasingly jam-packed segment of gasoline-electric vehicles, including hybrid units from Toyota.

"The biggest challenge is that quite simply, when Prius was first initiated, there was only Prius as a hybrid,” Humphries told Automotive News." He remarked that now that more and more hybrids are being offered, he hopes that the next-generation Prius will be an “emotional hybrid car.”

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016