Toyota brand design chief says Prius needs massive restyling

Article by Anita Panait, on December 3, 2013

The fourth-generation Toyota Prius needs a “massive restyling,” Toyota brand's global design chief Simon Humphries told Automotive News at the Tokyo Motor Show. "It has to be a revolution this time around," Humphries said. He remarked that the last redesign was evolutionary, adding that when two evolutionary designs are implemented in a row, "things go wrong.”

The Prius, featuring an aerodynamic triangular silhouette, is considered as one of the most unique designs on the road. However, the hybrid unit has been criticized for lacking sex appeal with its quirky looks. A redesign of the Prius is expected in early 2015.

The challenge now is how to make the Prius stand out in the increasingly jam-packed segment of gasoline-electric vehicles, including hybrid units from Toyota.

"The biggest challenge is that quite simply, when Prius was first initiated, there was only Prius as a hybrid,” Humphries told Automotive News." He remarked that now that more and more hybrids are being offered, he hopes that the next-generation Prius will be an “emotional hybrid car.”

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries