Good news for SpongeBob fans! A partnership between Nickelodeon and Toyota has led to the creation of the SpongeBob 2014 Toyota Highlander. This one-of-a-kind concept vehicle will feature a custom SpongeBob-themed exterior as well as an interior design that exudes the character’s dynamic energy. The SpongeBob 2014 Toyota Highlander will have its debut on July 13, 2013 at Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, California.
The SpongeBob 2014 Toyota Highlander will then have its “Happy Driving!” promotional tour on seven locations across the United Sates. The SpongeBob 2014 Toyota Highlander will tour seven locations like the Artscape Festival in Baltimore, Maryland on July 19-21, 2013; the Nickelodeon Suites Resort in Orlando, Florida on Aug. 2-4, 2013; the Nickelodeon Universe at Mall of America in Minneapolis, Minnesota on Aug. 9-11, 2013; the Gourmet on Gore Festival on Aug. 30 to Sept. 2, 2013; the SpongeBob Shellabration in Hollywood, California on Sept. 7-8, 2013; the NASCAR Sprint Cup Series at Chicagoland Speedway in Chicago, Illinois on Sept. 15, 2013; the Eat Real Festival in Oakland, California on Sept. 27-29, 2013; and the LA Auto Show in Los Angeles California on Nov. 30 to Dec. 9, 2013.
These events will feature character meet-and-greets and photo opportunities. They will also feature a prize wheel where families can win exclusive SpongeBob Toyota Highlander branded premiums. The events will also feature airbrush tattoos and interactive areas. The SpongeBob 2014 Toyota Highlander promotion will be supported online with a dedicated Web site and will be featured in digital display advertising and social media.
Fans could also log onto www.nick.com/highlander to create their own design for the SpongeBob Toyota Highlander as well download kits for family road trips that include SpongeBob branded printable games and coloring pages. The site also allows fans to watch special behind-the-scenes footage of the making of the SpongeBob Highlander and play SpongeBob online games. Fans could also enter the “SpongeBob Highlander” sweepstakes for a chance to win a Toyota Highlander.