Toyota cuts out image of tackle in TV ad in response to NFL complaint

Article by Christian A., on January 21, 2011

Toyota Motor Corp. didn’t think its television commercial was controversial in the least but apparently, the image of a tackle was too much for the National Football League.

The league sought to remove an image in the commercial of a helmet-to-helmet tackle because of the scrutiny the effects of concussions have been receiving, according to representatives from both sides.

Toyota, one of the largest corporate advertisers, changed the TV ad as the league warned that the spot won’t be permitted to air during its games.

It isn’t common for the NFL to make such a request. But the fact that it did indicates just how sensitive the matter is within the league and the extent that it will go to guard its image and position as the country's most popular sport. The NFL has about $9 billion in annual revenue.

Tim Morrison, corporate marketing communications manager for the Toyota division in the U.S., said that after the NFL saw the ad on Monday Night Football, the request was swiftly made the next morning.

Morrison said that the carmaker never meant to offend the NFL. In this ad, images of football players and brain scans appeared as Wake Forest University professors talked about the potential use of Toyota technology to help understand and prevent brain injuries. [via autonews - sub. required]

Topics: toyota, advertising

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries