Toyota cuts out image of tackle in TV ad in response to NFL complaint

Article by Christian Andrei, on January 21, 2011

Toyota Motor Corp. didn’t think its television commercial was controversial in the least but apparently, the image of a tackle was too much for the National Football League.

The league sought to remove an image in the commercial of a helmet-to-helmet tackle because of the scrutiny the effects of concussions have been receiving, according to representatives from both sides.

Toyota, one of the largest corporate advertisers, changed the TV ad as the league warned that the spot won’t be permitted to air during its games.

It isn’t common for the NFL to make such a request. But the fact that it did indicates just how sensitive the matter is within the league and the extent that it will go to guard its image and position as the country's most popular sport. The NFL has about $9 billion in annual revenue.

Tim Morrison, corporate marketing communications manager for the Toyota division in the U.S., said that after the NFL saw the ad on Monday Night Football, the request was swiftly made the next morning.

Morrison said that the carmaker never meant to offend the NFL. In this ad, images of football players and brain scans appeared as Wake Forest University professors talked about the potential use of Toyota technology to help understand and prevent brain injuries. [via autonews - sub. required]

Topics: toyota, advertising

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016