Toyota design chief Tokuo Fukuichi brings non-convention to board and Lexus

Article by Christian A., on September 30, 2014

In an automotive world where companies’ board members and executives are typically engineers and sales gurus, an auto designer being elevated to the top seems atypical, non-conventional and does not follow the norm. But that is just what Toyota wanted – a non-conventional leader that could inspire some risk-taking and creativity while prompting engineers as well as marketers to think of design as a vital path to success.

Here comes Tokuo Fukuichi, Toyota’s global design chief who in June was promoted as a member of its board and as president of Lexus. He is described a creative yet free person who considers brainstorming in the sauna as an important part of his daily work regimen – opportunities to do such should have become limited as he takes on the new and more challenging role. But the opposite came true.

With more responsibility on his shoulders, Fukuichi now wants to work more while on a bathtub. In fact, he says that he has a rule that if there's no new work after 5:30 pm, he would leave the office and does the same things he does while still Toyota’s global design chief.

He noted that his personal life hasn't changed just because he has been appointed to Toyota’s board. Fukuichi now is the first designer sitting on Toyota’s board and the first designer to lead Lexus – position usually not reserved designers.

John Manoogian, a professor of automotive design at the College for Creative Studies in Detroit, remarked that the fact that Toyota is including design at the 'big table' is quite significant.

Topics: toyota, lexus

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries