Toyota Motor Sales U.S.A. seems to have gained back its momentum after having struggled due to natural disasters and recalls for the past two years. Its sales for December 2012 had increased by 9%. For 2012, Toyota sold 2.08 million vehicles. This is 27% higher than its sales in 2011. This stood for an increase of over 400,000 units compared to the previous year.
This beat Toyota's internal predictions. CEO Jim Lentz said that in 2012, Toyota obviously had a “breakout year” as it achieved sales that are almost double that of the industry. He also said that the company anticipates that in 2013, it will do better than the industry once more with 9 launches scheduled this year. Toyota estimates that in 2013, the industry will reach sales of 14.7 million units.
But Lentz clarified that since this prediction was made 90 years ago, it could be updated after having had a strong performance in the fourth quarter.
It’s also likely that Toyota will revise its internal sales target of 2.15 million units for next year, which stands for just a modest increase of 100,000 units. Lentz said that the company has been described as being too conservative. Toyota Motor Sales’ market share for 2012 is once again on the rising trend.
The combined 2012 share for the Toyota, Scion and Lexus brands increased by 12.9% to 14.4%, putting an end to two years of steep plunges. It had its largest share in 2009 with 17%. The following year, Toyota's share dropped to 15.2% as it felt the impact of the recalls due to unintended acceleration cases and the resulting lawsuits.
In 2012, Toyota Division sold 1.83 million vehicles, about 27% higher than the previous year. Lexus ended the year with a 23% increase in sales with 244,166 units sold. Toyota Division was again named as the top brand in the sales category that’s truly relevant – retail sales. It posted almost 133,000 vehicles. Toyota had lost this title in 2011 due to supply interruptions related to the earthquake.