Toyota Europe to handle global product planning for small cars

Article by Anita Panait, on December 21, 2011

The European division of Toyota Motor Corp. will handle global planning for small cars starting January 2012. The reorganization is part of the carmaker’s initiative to expand its model research and development in Europe. Following the shift, Toyota Europe will develop the company’s future minicar, subcompact and compact models.

The reorganization will also see the marketing segment’s separation from planning and its reconnection to sales. As part of the shakeup, Alain Uyttenhoven will serve as Europe’s vice president of product planning effective January 1. He will be responsible for deciding the fate of the next Aygo minicar, Yaris/Vitz subcompact and Auris/Corolla compact.

The marketing department, previously handled by Uyttenhoven, will now be bundled with sales and will be handled by former Toyota France CEO Daniele Schillaci. Schillaci will serve as Europe's senior vice president for sales and marketing.

The reconnection of marketing to sales will allow Toyota “to respond in the fastest and most efficient way to market volatility and changes in customers' expectations," Toyota Motor Europe CEO Didier Leroy said.

Pascal Ruch will replace Schillaci as Toyota France CEO while Miguel Fonseca, Europe’s current vice president for sales business, will serve as vice president of business integration.

The Toyota Auris continues to conform to its reputable standards ever since its first introduction back in 2007. After all, its uncompromised driving experience, safety, comfort and spaciousness made it stand out from the very crowded C- segment in Europe.

The new Toyota Auris 2010 is expected to hit showrooms in early spring. This family hatchback is redesigned for those who are looking for cleaner engine variants, excellent driving performance as well as high quality interiors.

The Toyota Auris is available in three diesel and three gasoline variants apart from its wide array of full hybrid drive models. With each comes Toyota’s Optimal Drive that provides improved fuel economy and performance benefits. The new Auris’ extensive range of engines is the most popular in the C-segment as it gives consumers more alternatives than any other vehicle in its class.

Since 2009, Toyota has applied the Optimal Drive in all Auris line-ups and has shown substantial benefits to the environment. The system helps in reducing CO2 emissions and thus improving the car’s overall performance. Although they now have the amazing Hybrid Synergy Drive on one of the latest models, the average overall CO2 emission is still down to 152g/km (back in 2007) and 142g/km (for 2009).

Both of Toyota’s Hybrid Synergy Drive and Optimal Drive Systems conform to Euro 5 emission standards. By July 2010, all model ranges are expected to come with improved engines and higher level of efficiency.

The Toyota Auris HSD meanwhile is exclusively made for Europe. This model comes with full hybrid technology, which uses the new “Hybrid Synergy Drive”. There is surely a lot to expect out of this. By the year 2020, Toyota hopes to have pushed this technology throughout its entire European model range. Suffice it to say, the HSD variant is built and assembled in one of Toyota Motor’s manufacturing facilities in the UK.

Aside from its low CO2 emissions, excellent fuel efficiency and outstanding benefits, the Toyota Auris HSD is the perfect car to drive along with every single day. This hybrid vehicle’s powertrain is exceptionally quiet and brings utmost driving comfort to the owner. It also offers the smoothest and most sophisticated driving experience you won’t find in other C-segments available.

Topics: toyota, europe, small car

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