Toyota expects global production to exceed 8 million units in 2012

Article by Christian Andrei, on August 2, 2011

The global auto production of Toyota Motor Corp. is expected to surpass 8 million units for the first time in four years in 2012, higher than 2011 by about 1 million units, according to The Nikkei. Lexus’ production is included in this figure.

Toyota said that it will be telling the major parts manufacturers about this goal as well as about it plans for the emerging markets such as China and India.

To reach this target, Toyota will open new subcompact factories in countries like China and Brazil in 2012 to boost production by up to 170,000 units. It also seeks to increase Indian capacity by 50,000 vehicles.

At Toyota’s existing facilities in China and Thailand, capacity utilization would be raised. This fall, a new plant in Mississippi with an annual capacity of 150,000 units will start operations. Toyota is making these moves to regain market share. It had peaked at 14-15% but it had fallen to 10%.

For the first quarter of 2012 in Japan, Toyota is expected to roll out about 15,000 cars each day, about 2,000 to 3,000 higher than the current level. A new subcompact hybrid is scheduled to be released at the start of 2012.

Toyota's global production fell to 6.37 million units due to the impact of the financial crisis in 2009. But in 2010, it had recovered to 7.62 million units. Unfortunately, the March 11 disaster in Japan came and it resulted to production falling to about 7 million units.

Topics: toyota, production

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