Toyota expects the Auris hybrid to account for 25% of the car’s European sales

Article by Christian Andrei, on August 25, 2010

Toyota is expecting that the Auris gasoline-electric hybrid will account for 25% of the compact car's sales in Europe. Smaller than the Prius, the Auris hybrid is the first full hybrid car designed to rival the Volkswagen Golf in Europe's highly competitive compact car segment. Last year, the Auris' European sales dropped by 28.6% to 98,137, compared to last year.

Jato Dynamics market research company said that January to April sales fell by 21.2% to 27,103. Toyota is hopeful that Auris hybrid sales will be in addition to, and will not substitute, sales of gasoline and diesel versions of the Auris.

Toyota aims for 30,000 annual sales for the five-door hybrid hatchback, which is rolled out alongside the conventional Auris and the Avensis at Toyota's plant in Burnaston, central England. Powered by a 136-hp 1.8-liter engine, the hybrid uses 3.8 liters of gasoline per 100km and has CO2 emissions of only 89 grams per kilometer.

A similarly powered Auris, the 132-hp 1.6-liter gasoline version, emits 146g/km. The cleanest Auris previously had been the 90-hp 1.4-liter diesel version, which emits only 118g/km.

It's possible that if Auris hybrid sales are strong, Toyota could overtake Fiat S.p.A. as Europe's greenest automaker. In 2009, Toyota closed the gap on Fiat by reducing the average CO2 emissions of its new-car fleet in Europe to 130.1 g/km from 144.9 g/km in 2008. The CO2 emissions of Fiat brand were 127.8 g/km.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries