Toyota expects to outpace auto industry’s sales in 2011

Article by Christian A., on January 14, 2011

Toyota’s new vehicle sales are expected to outpace the auto industry in 2011, according to Jim Lentz, the president of auto marketing company Toyota Motor Sales U.S.A.

The recall crisis had put a damper on the carmaker’s rising sales for two decades. Lentz predicts that in 2011, 12.5 million light vehicles will be sold.

He forecast that the first half will be slow but that in the second half, sales will surge. At the 2011 Automotive News World Congress, Lentz said that new-vehicle sales will be boosted by new products such as the Prius V wagon and the redesigned Camry.

Lentz said that Toyota will expand its alternative-fuels lineup with 11 new or redesigned hybrids by the end of 2012, including electric versions of the Scion iQ and RAV4.

Lentz added that its “conquest owners” are coming back but that they’re not the same as what they were before the recall.

He revealed that due to the recall crisis, Toyota sales were flat in 2010, compared to the overall industry increase of 11%.

Nevertheless, the Toyota brand remained the No. 1 marque in retail sales, even if it got “a little smaller last year.” [via autonews - sub. required]

Topics: toyota, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries