Toyota expects to outpace auto industry’s sales in 2011

Article by Christian Andrei, on January 14, 2011

Toyota’s new vehicle sales are expected to outpace the auto industry in 2011, according to Jim Lentz, the president of auto marketing company Toyota Motor Sales U.S.A.

The recall crisis had put a damper on the carmaker’s rising sales for two decades. Lentz predicts that in 2011, 12.5 million light vehicles will be sold.

He forecast that the first half will be slow but that in the second half, sales will surge. At the 2011 Automotive News World Congress, Lentz said that new-vehicle sales will be boosted by new products such as the Prius V wagon and the redesigned Camry.

Lentz said that Toyota will expand its alternative-fuels lineup with 11 new or redesigned hybrids by the end of 2012, including electric versions of the Scion iQ and RAV4.

Lentz added that its “conquest owners” are coming back but that they’re not the same as what they were before the recall.

He revealed that due to the recall crisis, Toyota sales were flat in 2010, compared to the overall industry increase of 11%.

Nevertheless, the Toyota brand remained the No. 1 marque in retail sales, even if it got “a little smaller last year.” [via autonews - sub. required]

Topics: toyota, sales

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016