Toyota expects to sell 10 million units worldwide in 2014

Article by Christian Andrei, on January 28, 2014

Toyota is confident that it will become the first carmaker to reach 10 million vehicles in global sales this year. The carmaker fell short of the goal in 2013, when it sold 9.98 million vehicles. For this year, Toyota expects to log a four-percent surge in global sales to 10.32 million vehicles of all types.

The 9.98 million vehicle sales allowed Toyota to defend its crown as the largest carmaker in the world against General Motors, which sold 9.71 million, and Volkswagen which gave a rounded figure of 9.7 million. Toyota dethroned GM in 2008 and continued as the world’s No. 1 carmaker in the world until 2010.

In 2011, GM retook the crown after Toyota’s sales fell as a result of the natural disasters that hit Japan that year. Toyota eventually recovered and reclaimed the title in 2012.

Toyota's figures include global sales of the Toyota, Lexus and Scion brands, as well as its Daihatsu minicar and Hino truck-making units. In 2007, Toyota predicted it would hit 10.4 million vehicle sales in 2009, but has failed to do so no thanks to global economic crisis, unintended-acceleration recalls and the 2011 Japan quake.

Topics: toyota, sales

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