Toyota expects to win back lost buyers with the bigger RAV4

Article by Christian A., on March 22, 2013

To attract more sales in the compact SUV segment, Toyota’s newest RAV4 has become wider and longer. The RAV4 was first released in 1994. It had dominated this segment in Europe for numerous years but in 2012, it only ranked at sixth. The fourth-generation RAV4 is larger since compact SUV buyers currently want a bigger space and versatility, according to RAV4 project manager Hiroshi Hiroshima.

Compared to the prior model, the newest RAV4 is wider by 30mm, longer by 205mm, and lower by 25mm, making more space for those sitting in the rear. The vehicle appears sleeker. It now has a trunk capacity of 547 liters, compared to the predecessor’s 473 liters. Toyota anticipates that Russia will buy 46% of the 90,000 annual RAV4 sales expected in Europe.

In 2012, Toyota sold 27,237 of its SUVs in Russia. Hiroshima said that the RAV4’s launch in Russia is being done at the “right place at the right time.” For the European markets, the RAV4 will be available with front- and all-wheel drive and with any of a 2.0-liter gasoline engine or 2.0- or 2.2-liter diesels. Russia will also be available with a 2.5-liter gasoline choice that Toyota also offers in the U.S. and Asia.

Topics: toyota, toyota rav4, suv

If you liked the article, share on:

Comments

Recommended

A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries