Toyota expects to win back lost buyers with the bigger RAV4

Article by Christian Andrei, on March 22, 2013

To attract more sales in the compact SUV segment, Toyota’s newest RAV4 has become wider and longer. The RAV4 was first released in 1994. It had dominated this segment in Europe for numerous years but in 2012, it only ranked at sixth. The fourth-generation RAV4 is larger since compact SUV buyers currently want a bigger space and versatility, according to RAV4 project manager Hiroshi Hiroshima.

Compared to the prior model, the newest RAV4 is wider by 30mm, longer by 205mm, and lower by 25mm, making more space for those sitting in the rear. The vehicle appears sleeker. It now has a trunk capacity of 547 liters, compared to the predecessor’s 473 liters. Toyota anticipates that Russia will buy 46% of the 90,000 annual RAV4 sales expected in Europe.

In 2012, Toyota sold 27,237 of its SUVs in Russia. Hiroshima said that the RAV4’s launch in Russia is being done at the “right place at the right time.” For the European markets, the RAV4 will be available with front- and all-wheel drive and with any of a 2.0-liter gasoline engine or 2.0- or 2.2-liter diesels. Russia will also be available with a 2.5-liter gasoline choice that Toyota also offers in the U.S. and Asia.

Topics: toyota, toyota rav4, suv

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