Toyota Motor Corp. is expecting a year-on-year surge in vehicle sales in the United States in May 2013, boosted by improved figures at its Prius hybrid line. The carmaker posted a 12-percent year-on-year decrease in sales of the Prius in the first four months of 2013, bringing the numbers not on pace for a full-year sales target of 250,000 units.
Toyota spokeswoman Carly Schaffner, however, said that May 2013 sales of Prius hatchbacks, v wagons, c subcompacts and a plug-in version will surpass the figure posted a year ago, which was at 21,477 units. Toyota was the only one of the six best-selling carmakers in the US to post a drop in sales in April 2013, as its deliveries fall 1.1 percent year-on-year, no thanks to decline in sales for Prius and Camry sedans.
The Japanese carmaker has remarked that lower fuel prices in the US this year have hurt demand for the Prius. Bill Fay, Toyota's group vice president for US sales, remarked in April 2013 that the carmaker would launch a new Prius TV ad campaign in June to boost demand for the vehicle line. Schaffner said the program will run for six weeks, starting in mid-June.