Toyota HC-CV (Hybrid Camry Concept Vehicle) makes its debut in Melbourne

Article by Christian Andrei, on August 26, 2010

Toyota Camry is going to be produced down under for the first time and Toyota's Australian division is intending to reveal a new concept variant of the highly economical sedan at the Melbourne Motor Show to ignite excitement.

However, the concept is basically a regular Camry Hybrid that has been selling locally back in the US beginning 2006.

Now called the Hybrid Camry Concept Vehicle (HC-CV), the show car was thought out and made in-house by Toyota Style Australia and it will come with new bumpers and alloy wheels plus an enhanced interior.

The HC-CV is described by the carmaker as a car that points to the gasoline-electric Camry that will be produced early in 2010 at the Toyota's Altona car factory in Victoria.

Toyota has announced that it will provide this new Camry with special paint finishes options and a more athletic appearance in contrast to the regular Camry lineup.

The Australian Camry will most probably come with the same powertrain as its American counterpart as part of its Hybrid Synergy Drive System: a 2.4-liter gasoline engine paired with a continuously adaptable transmission with an EPA fuel-consumption rate of 33mpg (7 liters/100km) in city driving and 34mpg (6.9 liters/100km) highway.

Interior Design

The front of the Toyota HC-CV hybrid Camry concept has the animated and sharp lines with taut surfaces. These would comprise the newest style features of Toyota’s Hybrid like the vertical fog lamps, sleek upper grille, and larger lower opening. Paul Beranger, Corporate Manager of Toyota Style Australia, shared that Toyota has indeed improved the style of its hybrid vehicles since it was introduced during the late 1990s.

Toyota Style Australia corporate manager Paul Beranger said that Toyota has evolved the styling of its hybrid vehicles since the late 1990s. Beranger said that the HC-CV is a contemporary hybrid sedan and is a good example of this.

He added that the overall style gives a dynamic yet efficient feel with the crisp corners exhibiting efficient aerodynamics. The texture of the lower grille follows a random pattern instead of the usual constructed ones, but this has clearly been inspired by the shapes that are seen in nature, he concluded.

The HC-CV follows an "aero" theme and this is apparent with its side skirts that drift to the rear diffuser resulting in a functional look that is lightweight but sporty. Improving this visual appeal even further is the rear spoiler. Its headlights have a blue hue which exemplifies the hybrid image of the brand. What it does it combines natural forms with technical components.

Some of its lenses give the impression of a waterfall while others give a look that is technical, functional, and lightweight in nature. Like the headlights, the LED lamps in the rear are also in a blue hue, exuding that hybrid appeal. The brand’s logo is emphasized with the same blue hue though it is more translucent.

Its clean and crisp image is enhanced with the mirrors, the front grille in satin chrome, and the rear boot-lid garnish. The wheels have shear with graphics and overlayed surfaces. Even the color of the body is very unique. It comes in a satin white pearl with some blue highlights giving it a calm feeling. In addition, the paint emphasizes its features and details.

Press Release


Toyota Australia has celebrated winning the right to manufacture a hybrid car in Australia by producing a stylish concept car.

Developed locally by Toyota Style Australia, the HC-CV (Hybrid Camry Concept Vehicle) had its world premiere ahead of the 2009 Melbourne International Motor Show.

The unveiling of the concept car marks the start of a 12-month countdown to the launch of Australia's first locally produced hybrid car, based on the best-selling Camry sedan.

Toyota Australia president and chief executive officer Max Yasuda said the concept car was the most important vehicle on the company's motor show stand.

"The startling paintwork, dramatic lines and sporty appearance of this concept car convey the excitement and passion in our company to produce Australia's first hybrid car," Mr Yasuda said.

"The hybrid Camry - which will share some key design features with the HC-CV - will play a key role in bringing the future to the Australian automotive manufacturing sector.

"It is a future that uses less fuel while delivering better performance."

The hybrid Camry uses a four-cylinder petrol engine linked to a powerful electric motor.

It produces more power than a conventional petrol-engine vehicle while delivering better fuel economy.

Mr Yasuda said many industry commentators were urging carmakers to produce more fuel-efficient cars.

"Toyota is already the only local manufacturer producing a four-cylinder car in this country. We have been building Camry in this country - in Melbourne - for nearly 22 years.

"It's been Australia's best-selling medium car for 15 years - and it's our leading automotive export.

"Toyota also produces the most fuel-efficient Australian-made large six-cylinder sedan, the Aurion, in Melbourne.

"Our locally manufactured hybrid Camry will be launched early next year."

Contemporary hybrid design

Toyota Style Australia corporate manager Paul Beranger said Toyota has evolved the styling of its hybrid vehicles since the late 1990s.

"HC-CV is our expression of the contemporary hybrid sedan," he said.

The front of the car is characterised by expressive, sharp lines and taught surfaces. It echoes the latest Toyota Hybrid styling cues, with vertical fog lamps, larger lower opening and a streamlined upper grille.

"The crisp corners indicate aerodynamic efficiency, while the overall styling feel is efficient, yet dynamic," Mr Beranger said.

"The lower grille texture is a random pattern, inspired by forms found in nature, moving away from traditional constructed patterns," he said.

The "aero" theme continues along the side skirts, which flow into the rear diffuser, giving a sporty, yet lightweight and functional appearance. The rear spoiler enhances the visual appeal.

The headlights are symbolic of Toyota's hybrid image with a blue hue. They fuse technical elements with natural forms. Some lenses have a waterfall impression, while others are functional, lightweight and technical in appearance. The rear LED lamps, also with a blue hue, provide an unmistakable hybrid look.

Toyota logos on the car are also highlighted by a translucent blue hue. The satin chrome front grille, mirrors and rear boot-lid garnish add to the clean, crisp image.

The wheels are a combination of shear, overlayed surfaces and graphics.

The body colour is unique - a satin white pearl with subtle blue highlights to provide a serene, calm feeling. The paint allows intricate detailing and features to show through.

The interior uses contrasting coloured trim. Highlights of metallic blue have been applied asymmetrically to the seats in a wave-like graphic reminiscent of the Hybrid Synergy Drive logo.

The seat embossing echoes the exterior grille mesh with a tree bark-like pattern. White stitching adds a subtle, yet premium touch. Satin chrome accents tie in with the exterior and add to the tranquil environment.

Topics: toyota, camry, hybrid, sedan

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