The Total 4x4 awards gave top honors to the Toyota Hilux in the pick-up category. The Hilux has built a formidable reputation due to its rugged performance. It has been subjected to the most extreme of external conditions as it was the first car driven to the South and Magnetic North Poles. The Hilux is also known for its extremely tough quality.
The sixth generation combines traditional strength and outstanding load-carrying capacity with comfort, safety and equipment features so that a vehicle could offer balance in their lives. Toyota’s updates to the vehicle are subtle and are not major enough to push it infront of the pack.
Its interior is more modern in particular but it remains refined as well. The newest Hilux model is offered in three bodystyles (including single, extra and double cab) with a choice of 2.5 or 3.0-litre D-4D turbodiesel engines.
Toyota Hilux cornered 22% of its target market in 2007. Just three years after the pickup was launched in Europe, they were able to sell 38,957 units, or thrice the sales volume it reached for 2005. By the end of the year, the sixth iteration of the Hilux reached 1.27 million units, with 508,107 units sold for the full year 2007.
Hilux models -- from the Double Cab pick-up to the basic Single Cab -- appeals to leisure drivers. Now the 2009 models include upgrades and new amenities, helping it become the continent’s preferred leisure pick-up. The 2009 Toyota Hilux has a sales target of 47,000 units for 2009 and is expected to contribute both to Toyota’s image and sales in Europe.
New Hilux has a new trapezoidal grille up front. The metallic grey grille echoes the looks of the Japanese carmaker’s SUVs. The bumper now has a bigger and wider opening, giving the car the appearance of having a lower center of gravity. And the muscular and strong lines start at the front bumper and then sweep back to the rear. These lines are highlighted by the 15 inch alloy wheels for the Double Cab SR models or the 17 inch alloys that you find on the Double Cab SR-X models.
Customers can choose from a trio of body shapes: The first is the Double Cab, which is perfect for adventure and leisure customers. This was the top choice for European buyers in 2007 with more than 63% of Hilux buyers choosing this particular body shape. Then there’s the Extra Cab and the Single Cab workhorse recording 26% and 11% of total sales, respectively.
Alan Kidd, Editor of Total 4x4 magazine said, “Hilux has always stood out in what is a very fiercely fought category. It's incredibly capable in every area and comes at a very appealing price". “The updates Toyota has made to it are subtle, but they're enough to nudge it back in front of the pack. In particular, its interior is much more modern and, without sacrificing anything in the way of refinement, the vehicle is tougher than ever. There's a lot of talent in the pick-up market, but once again Hilux is the one to beat.”